How does YouTube Marketing work? Introducing YouTube Marketing and strategies to help businesses develop their brands and reach new customers. This article explores the most effective YouTube Marketing content and how to combine the platform's advantages.
What is YouTube Marketing?
YouTube Marketing – YouTube marketing is the process of promoting a brand, product or service through video content on the YouTube platform.
Through creating long-form video marketing content, the goal is to: increase brand awareness, engage target audience, and drive revenue.
YouTube viewers think that video content is good when the YouTuber has an attractive expression style and quality content. Content that matches viewer preferences. Expand their knowledge and perspectives, and make them feel emotional connections.
YouTube Marketing content is self-owned
There are 10 free forms brands can use for YouTube content campaigns:
+) Videos on social networks
+) Instructions and explanations.
+) Branded stories
+) Interview with influencers or experts
+) Thought leadership
+) Business story.
+) Videos about customer experience, success stories
+) Introduce products using simulated or real designs.
+) Consumer education.
+) Live streaming video
+) On average, more than 500 videos are posted on YouTube every minute. Therefore, this is a platform rich in potential. However, YouTube Marketing is not simply just +) downloading videos and being naturally approached by viewers.
How should marketers use YouTube?
Businesses and brands can use YouTube in a variety of ways to achieve their marketing goals.
Of the 10 types of YouTube videos you can produce (listed above), a survey from the Content Marketing Institute found that these 5 types of videos produce the best content marketing results.
4.1. Social network videos
Social video brand campaigns on YouTube have one thing in common: They provide value to their audience. They also have an emotional bond that will stimulate sharing.
4.2. Instructional videos
Brands can use instructional videos for customers. To build trust and credibility with their audience, as well as establish themselves as an expert in their industry.
4.3. Brand story
The key to successful brand stories. It's about creating engaging and engaging content that resonates with your target audience and supports your brand's overall marketing goals.
The documentary Hyundai x BTS I Hydrogen Documentary is a project to increase Gen Z participation and create a difference through solidarity. Using infographics also helps people understand better. This documentary has had 12 million views and 124,000 interactions.
4.4. Respond to customer reviews
Brands can showcase positive customer experiences and testimonials in their YouTube videos, helping to build trust and credibility with their audience.
The New Republic, which shared brand research on Sell on Amazon's online platform, received 8.5 million views. Shopify is successful with Maye-Williams Active, a 100% black-owned sports fashion brand, reaching 22 million views.
4.5. Cooperate with Influencers – influential people
By partnering with influencers and experts in specific fields, brands can:
+) Tap into their expertise
+) Reach new audiences
+) Establish a strong connection with the target market
Final Things
Hopefully the above information helps you understand the benefits of marketing on YouTube.
Proud to be the first senior partner of Google in Vietnam. CleverAds provides comprehensive Digital Marketing solutions to more than 4,000 business customers across Asia Pacific. To help businesses quickly reach potential customers
What is YouTube Marketing?
YouTube Marketing – YouTube marketing is the process of promoting a brand, product or service through video content on the YouTube platform.
Through creating long-form video marketing content, the goal is to: increase brand awareness, engage target audience, and drive revenue.
YouTube viewers think that video content is good when the YouTuber has an attractive expression style and quality content. Content that matches viewer preferences. Expand their knowledge and perspectives, and make them feel emotional connections.
YouTube Marketing content is self-owned
There are 10 free forms brands can use for YouTube content campaigns:
+) Videos on social networks
+) Instructions and explanations.
+) Branded stories
+) Interview with influencers or experts
+) Thought leadership
+) Business story.
+) Videos about customer experience, success stories
+) Introduce products using simulated or real designs.
+) Consumer education.
+) Live streaming video
+) On average, more than 500 videos are posted on YouTube every minute. Therefore, this is a platform rich in potential. However, YouTube Marketing is not simply just +) downloading videos and being naturally approached by viewers.
How should marketers use YouTube?
Businesses and brands can use YouTube in a variety of ways to achieve their marketing goals.
Of the 10 types of YouTube videos you can produce (listed above), a survey from the Content Marketing Institute found that these 5 types of videos produce the best content marketing results.
4.1. Social network videos
Social video brand campaigns on YouTube have one thing in common: They provide value to their audience. They also have an emotional bond that will stimulate sharing.
4.2. Instructional videos
Brands can use instructional videos for customers. To build trust and credibility with their audience, as well as establish themselves as an expert in their industry.
4.3. Brand story
The key to successful brand stories. It's about creating engaging and engaging content that resonates with your target audience and supports your brand's overall marketing goals.
The documentary Hyundai x BTS I Hydrogen Documentary is a project to increase Gen Z participation and create a difference through solidarity. Using infographics also helps people understand better. This documentary has had 12 million views and 124,000 interactions.
4.4. Respond to customer reviews
Brands can showcase positive customer experiences and testimonials in their YouTube videos, helping to build trust and credibility with their audience.
The New Republic, which shared brand research on Sell on Amazon's online platform, received 8.5 million views. Shopify is successful with Maye-Williams Active, a 100% black-owned sports fashion brand, reaching 22 million views.
4.5. Cooperate with Influencers – influential people
By partnering with influencers and experts in specific fields, brands can:
+) Tap into their expertise
+) Reach new audiences
+) Establish a strong connection with the target market
Final Things
Hopefully the above information helps you understand the benefits of marketing on YouTube.
Proud to be the first senior partner of Google in Vietnam. CleverAds provides comprehensive Digital Marketing solutions to more than 4,000 business customers across Asia Pacific. To help businesses quickly reach potential customers